OurITPerson.com

Businesses, for their part, are starting to recognize the huge productivity gains of providing employees with apps that truly help them perform their jobs better.

http://www.appcelerator.com/blog/

How’s this for intuitive? When my daughter was just a year old, she wanted to play with my iPad. Without any instruction, she swiped to unlock and began flipping through pages of apps, hunting for an icon that piqued her interest, then tapped it with her finger to open. Her generation is a bellwether of what’s to come.

http://www.appcelerator.com/blog/

The move from the Web and PCs to mobile happened quickly: the iPad virtually wiped out the netbook market overnight and overtook PC shipments in less than five years. In large part, this is because the personal computer was never truly personal. It didn’t conform to our way of being; it asked us to conform to it. Neither the desktop nor its applications have ever been truly human-centric.

NY Times

Internal apps can give managers a fast, mobile way to approve expense reports on the go. They can give employees easy access to benefits and let them update personal information, sparing HR the time to handle requests manually. They can help sales reps close deals faster, and they can deliver training that gets new employees up to speed faster than before.

Business Mag.

Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand. As mobile device usage proliferates, users are becoming more reliant on mobile apps for search and needs discovery. Businesses should view this not as a threat, but as an opportunity to gain competitive advantage.

Unknown

The integration of social media and expanding geo-locational capabilities - has elevated the concept of contextual relevance in digital marketing. This is equally important for businesses, as contextual relevance breeds brand affinity- a necessary prerequisite to forming connections with consumers. Today’s social-Local-Mobile (SoLoMo) consumers now expect businesses to provide contextually relevant online content and resources that inform and entertain, or resolve a need or a want. In brief, SoLoMo has shifted power to the consumers, and they know it.

http://socialmediatoday.com/- Chris Horton